Tip of the Week
for Emergencies in Your Cleaning Business - On an average
day your staff will go to work and the time will pass routinely,
without incident. But unexpected events can happen. Whether the
incident is life threatening, a small spill, or the building loses
electricity, you need to make sure your staff is prepared and
knows how to respond...
Effective Ways to Open a Sales Letter - Your direct mail package
clears a major hurdle when your prospect opens the envelope. One
hand reaches in and pulls out the letter while the other sets
the envelope aside. It's unfolded now and in full view, and the
reader glances down at the first couple of lines. The next 3-5
seconds will largely determine whether your marketing effort is
a success or failure...
and Expense Form - This handy mileage and expense form is
the best way to keep track of expenses that your employees incur
while working. It is important for tax purposes to keep accurate
records of the miles that are driven for business purposes, the
expenses and the reason for those expenses. This form gives you
fields to write down dates, places, and the reason for expenses.
Online Discussion Topics:
Bids - Have you won any cleaning bids lately? If so, please
share your success story.
Miss the Next Telephone Discussion Forum! F.r.e.e.
for members. Join us Saturday, December 10th at 10am Central.
We'll be discussing what works for winning bids and gaining new
customers. If you have a successful cleaning business, please
join us and share your success stories. Our members just getting
started in their cleaning business will appreciate it! Read
more and sign up here.
Membership Has Its
"I would like to thank you for
this web site. It is great!!!!!!!!" -- MA
Here are just a few of the advantages
for becoming a member of The Janitorial Store...
- Members Only Bidding Calculators
- F.r.e.e Downloadable Forms
- F.r.e.e Live Tele-Seminars with
- F.r.e.e Telephone Discussion Forums
- Online Discussion Forum
- Members-only articles added weekly
- And much more...
out how to become a member today!
Trash Talk: Tip of the Week
Welcome to Trash Talk! You're receiving
this newsletter because you requested it through our sign up box at
of the Week: 10 Tips for Gaining Customers for Your Cleaning Business
yourself before meeting with your potential customer.
Know your product or service inside and out, learn as much as
you can about your potential customer's business, and know your
competition. The more you know, the more confident you'll be
when talking with the potential customer.
what works. What is working for you now? What has worked
in the past? Learn from your successes and failures. Talk to
other cleaning companies to see what works for them to see if
you might gain some insight into new ways to market your business.
niche customers. Call on customers in your niche market.
If you want to clean office buildings, then focus on this market
rather than trying to learn a dozen other markets like restaurants,
schools, or medical facilities. Once you've mastered your niche,
then think about expanding into other niche markets.
Create a brand for yourself.
Become known as an expert in your market area. Be the person
your customers go to for advice on any cleaning issue. Before
you know it, you'll gain a reputation as an expert problem solver.
more services to existing customers. It's much easier
to sell to existing customers than it is to find new customers.
Offer additional services like window washing, carpet spotting
or floor care services for additional profitable sales.
Ask for referrals. Tell
your customers and everyone you know, who your ideal customer
is and that you welcome referrals. Ask them to keep you in mind
when they're talking with that ideal customer.
Improve your sales skills.
Don't rely on your knowledge of your product or service to make
the sale. While this is very important (see #1), you also need
to know how to close the sale and you can only accomplish this
by improving your sales skills. Some of the things to work on
are: learning how to connect with the decision-maker, learning
how to read people and their actions, learning how to ask probing
questions and learning how to ask for the sale.
to your own back yard. There is more business in your
own back yard than you might realize. Ask friends, existing
customers, neighbors, and anyone you meet at networking functions
about opportunities in your area.
Project a positive attitude. The
way customers perceive you can determine how much resistance
you will encounter when talking with them. Always project a
friendly, courteous attitude. Also avoid using "sales"
tactics. Instead, become their partner in solving problems.
relationships. People buy from people they like, so
when networking, think of other attendees as "friends you
haven't met yet". And keep in mind that on average, most
of us have over 200 people in our network, so your possibilities
will expand the more people you spend time building relationships
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Janitorial Store (TM)
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cleaning companies who want to build a more profitable and successful
The Janitorial Store (TM)
provides the tools and resources that building service contractors
need to achieve their dream of running a successful cleaning
business -- without having to learn it all the hard way.
(c) The Janitorial Store (TM)
All Rights Reserved.
212 N. 5th St.,
Brainerd, MN 56401
218-825-0409 | Contact
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