November 22, 2005
ISSN 1556-7648

In This Issue

Tip of the Week
What's New
Membership Advantages
Subscriber Information
About Us


What's New

Recent Articles:
Planning for Emergencies in Your Cleaning Business - On an average day your staff will go to work and the time will pass routinely, without incident. But unexpected events can happen. Whether the incident is life threatening, a small spill, or the building loses electricity, you need to make sure your staff is prepared and knows how to respond...

Three Effective Ways to Open a Sales Letter - Your direct mail package clears a major hurdle when your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. It's unfolded now and in full view, and the reader glances down at the first couple of lines. The next 3-5 seconds will largely determine whether your marketing effort is a success or failure...

Downloadable Form:
Mileage and Expense Form - This handy mileage and expense form is the best way to keep track of expenses that your employees incur while working. It is important for tax purposes to keep accurate records of the miles that are driven for business purposes, the expenses and the reason for those expenses. This form gives you fields to write down dates, places, and the reason for expenses.

Recent Online Discussion Topics:
Winning Bids - Have you won any cleaning bids lately? If so, please share your success story.

Don't Miss the Next Telephone Discussion Forum! F.r.e.e. for members. Join us Saturday, December 10th at 10am Central. We'll be discussing what works for winning bids and gaining new customers. If you have a successful cleaning business, please join us and share your success stories. Our members just getting started in their cleaning business will appreciate it! Read more and sign up here.


Membership Has Its

"I would like to thank you for this web site. It is great!!!!!!!!" -- MA

Here are just a few of the advantages for becoming a member of The Janitorial Store...

  • Members Only Bidding Calculators
  • F.r.e.e Downloadable Forms
  • F.r.e.e Live Tele-Seminars with Industry Experts
  • F.r.e.e Telephone Discussion Forums
  • Online Discussion Forum
  • Members-only articles added weekly
  • And much more...

Find out how to become a member today!



Trash Talk: Tip of the Week

Welcome to Trash Talk! You're receiving this newsletter because you requested it through our sign up box at

Tip of the Week: 10 Tips for Gaining Customers for Your Cleaning Business

  1. Prepare yourself before meeting with your potential customer. Know your product or service inside and out, learn as much as you can about your potential customer's business, and know your competition. The more you know, the more confident you'll be when talking with the potential customer.

  2. Use what works. What is working for you now? What has worked in the past? Learn from your successes and failures. Talk to other cleaning companies to see what works for them to see if you might gain some insight into new ways to market your business.

  3. Target niche customers. Call on customers in your niche market. If you want to clean office buildings, then focus on this market rather than trying to learn a dozen other markets like restaurants, schools, or medical facilities. Once you've mastered your niche, then think about expanding into other niche markets.

  4. Create a brand for yourself. Become known as an expert in your market area. Be the person your customers go to for advice on any cleaning issue. Before you know it, you'll gain a reputation as an expert problem solver.

  5. Sell more services to existing customers. It's much easier to sell to existing customers than it is to find new customers. Offer additional services like window washing, carpet spotting or floor care services for additional profitable sales.

  6. Ask for referrals. Tell your customers and everyone you know, who your ideal customer is and that you welcome referrals. Ask them to keep you in mind when they're talking with that ideal customer.

  7. Improve your sales skills. Don't rely on your knowledge of your product or service to make the sale. While this is very important (see #1), you also need to know how to close the sale and you can only accomplish this by improving your sales skills. Some of the things to work on are: learning how to connect with the decision-maker, learning how to read people and their actions, learning how to ask probing questions and learning how to ask for the sale.

  8. Tend to your own back yard. There is more business in your own back yard than you might realize. Ask friends, existing customers, neighbors, and anyone you meet at networking functions about opportunities in your area.

  9. Project a positive attitude. The way customers perceive you can determine how much resistance you will encounter when talking with them. Always project a friendly, courteous attitude. Also avoid using "sales" tactics. Instead, become their partner in solving problems.

  10. Build relationships. People buy from people they like, so when networking, think of other attendees as "friends you haven't met yet". And keep in mind that on average, most of us have over 200 people in our network, so your possibilities will expand the more people you spend time building relationships with.

Copyright (c) The Janitorial Store (TM)


About Us

The Janitorial Store (TM) is an online community designed exclusively for owners of small cleaning companies who want to build a more profitable and successful business.

The Janitorial Store (TM) provides the tools and resources that building service contractors need to achieve their dream of running a successful cleaning business -- without having to learn it all the hard way.

Copyright (c) The Janitorial Store (TM) 2005.
All Rights Reserved.

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Brainerd, MN  56401
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